Lloyds Banking Group
The Lloyds Banking Group is one of the most well-known and respected financial institutions in the world. It’s also the umbrella company for many other financial organisations such as Bank of Scotland and Scottish Widows. The company wanted to include the history of these relationships on its corporate website as another way to engage users with the Lloyds brand.
Basestation were asked to build an interactive timeline to be viewed on the Lloyds Banking Group corporate site. The timeline would show the history of Lloyds from its inception along with its relationship through the years with bank of Scotland, TSB and Scottish Widows.
The timeline was to be informative and also include other key events in history and the relationship with Lloyds and its partner organisations.