Museum On The Mound
Housed in the historic Bank of Scotland Head Office, the Museum On The Mound gives a fascinating insight into the economics of Scotland’s capital city in a fun and educational way. The exhibits are interactive, engaging and cover a wide range of topics associated with money, such as coinage, trade and crime. Once inside, visitors are impressed with what the museum has to offer which has made it one of Edinburgh’s top tourist attractions. The challenge lies in attracting them through the doors in the first place, which is the purpose of their website.
The aim of the website is to inform an audience of varying age groups and demographic backgrounds to entice them to visit the Museum. The target audience therefore includes visitors to Edinburgh, local people interested in their city’s economic heritage and teachers looking for fun and engaging topics which fit with the Curriculum for Excellence.
The subject matter could also, at first glance, be viewed as relatively ‘stuffy’ and of limited appeal, so the website would need to convey that the topic, with all its different facets – from the history of the bank building, to the various types of currency used throughout the ages to modern technology, is in fact fascinating and should appeal to all.