Project overview
Civerinos, a beloved name in the Scottish pizza scene, approached us to reimagine their digital presence with a vibrant new website that reflects their bold personality and diverse pizza offerings. Built on a custom WordPress theme, the site features Lottie animations to create a lively, interactive user experience. Prior to development, we carried out a comprehensive SEO strategy to guide the site structure and ensure maximum visibility for targeted searches. This included metadata written specifically to target search terms related to their unique pizza styles—New Haven, Detroit, and New York—as well as key geographic locations.
Objectives
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Create a visually engaging website that reflects the Civerinos brand.
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Implement a robust SEO strategy to target location-based and style-specific pizza searches.
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Deliver a responsive and intuitive user experience across all devices.
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Integrate Lottie animations to enhance interactivity and engagement.
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Ensure the site is built on a scalable, easy-to-manage CMS.
Our solution
We started with a data-driven SEO audit and keyword research to inform the structure and content hierarchy of the new site. With these insights, we designed and developed a bespoke WordPress theme tailored to Civerinos’ vibrant identity. We used Lottie animations to bring energy and movement to the interface, making the user journey both fun and memorable. Throughout the process, we focused on ensuring the site remained lightweight, accessible, and fully optimised for search engines and users alike.
Key features
Custom WordPress theme
Fully bespoke design and development tailored to Civerinos’ brand and user needs.
Lottie animations
Lightweight animations add visual interest and enhance user interaction.
SEO-driven architecture
Site structure and metadata created around location- and style-specific pizza searches.
Mobile-first design
Seamless experience across all devices, with performance and usability in mind.
The impact
Improved search visibility
Targeted metadata and structure led to increased rankings for key pizza styles and locations.
Enhanced user engagement
Lottie animations and bold visuals kept users exploring and returning.
Brand consistency
A digital experience that mirrors the in-store vibe and brand voice.
Scalable and manageable platform
Built in WordPress, the site is easy for the internal team to update and expand.