Project overview
Office Space Scotland operates two fully serviced office locations in Edinburgh, offering refurbished Georgian workspaces, meeting rooms and virtual office facilities all within easy reach of the city’s transport links.
The website project focused on creating a premium, search-optimised digital platform to present these spaces clearly, competitively and at scale, while supporting strong local visibility through geo-targeted SEO.
The brief
The client required a bespoke website solution that would:
- Promote serviced office rental across two central Edinburgh locations
- Clearly communicate location, transport links and included facilities
- Support enquiries for offices, meeting rooms and virtual office services
- Be easy to manage internally using a flexible CMS
- Compete effectively in local serviced office and workspace searches
The challenge
The serviced office market in Edinburgh is highly competitive, with large national providers and aggregators dominating organic search and paid advertising. Key challenges included:
Standing out in a crowded local market
Clearly differentiating the quality and value of the spaces
Structuring content to support multiple services and locations
Balancing rich visual media with fast load performance
Our approach
Custom WordPress development
The website was delivered as a fully bespoke build using WordPress, allowing complete control over layout, performance and content structure. The CMS was configured to support multiple locations, services and enquiry pathways without unnecessary complexity.
Geo-targeted SEO strategy
A location-led SEO strategy was built into the foundations of the site to target high-intent searches such as serviced offices in Edinburgh, meeting rooms in the city centre and virtual office services
Photography & drone footage
Professional photography and cinematic drone footage were commissioned to showcase the Georgian buildings, surrounding areas and internal workspaces. Aerial footage provides critical location context, while interior photography communicates quality, light and atmosphere — essential for serviced office decision-making.
Structured location & service pages
Each Edinburgh location is presented using a consistent, structured layout. This ensures clarity for users while strengthening organic search performance.
The outcome
- A premium digital platform tailored to the Edinburgh serviced office market
- Strong geo-targeted SEO foundations for long-term organic growth
- Clear presentation of two distinct office locations and services
- High-impact visual presentation through professional photography and drone media
- A scalable CMS enabling easy updates to availability, services and content
A professional web presence designed to drive qualified enquiry
Our role
We delivered the project end to end, including:
- Custom WordPress website development
- Geo-targeted SEO strategy and on-site optimisation
- Information architecture for locations and services
- Photography and drone video integration
- Testing, performance optimisation and deployment
Summary
Office Space Scotland is a purpose-built serviced office website designed to compete in a highly competitive local workspace market. By combining a custom WordPress build, structured location pages, geo-targeted SEO and premium visual media, the platform delivers both strong visibility and a compelling presentation of serviced offices in the heart of Edinburgh.